Stripe Checkout to increase conversions

Would you like to drive conversions by offering a cutting-edge payment page to your customers? That’s where Stripe Checkout comes into the picture. Stripe Checkout is a prebuilt, hosted payment page. You can offer one-time purchases or subscriptions on your website and easily accept secure online payments. The importance of the checkout page shouldn’t be underestimated as that’s where your visitors turn into customers. A bad payment page could drive potential customers away from your page. No one wants that, right? Let us explain why Stripe Checkout could be your best bet.

A better payment experience means more customers. Driving conversion to your page can be difficult, however, with a proper Stripe Checkout page, you will be ahead of your competition. Stripe Checkout provides a fast and interactive checkout experience, a secure and smooth payment flow, and the scope to uplift the conversion rate and business growth. Customers can easily enter and reuse their payment information, take advantage of the address auto-complete feature, the 1-click payment using Link with Stripe, real-time card validation, third-party autofill, card brand identification, and descriptive error messages.

Stripe Checkout is optimized for mobile, tablet, and desktop devices with responsive checkout across all devices with the opportunity to offer Google Pay and Apple Pay which can drive conversion faster than traditional payment methods. It also supports more than 25 languages and over 135 currencies, and dynamically shows the payment methods, a feature that is likely to improve conversion. Having said that, the more payment methods you offer, the better. If you would like to target specific countries, you might want to enable local payment methods as well.

Available local payment methods

Stripe Checkout offers integration with the following local payment methods:

  • ACH Credit Transfer
  • Canadian pre-authorized debits
  • Afterpay / Clearpay
  • Alipay
  • BACS Direct Debit
  • BECS Direct Debit
  • Bancontact
  • EPS
  • FPX
  • Giropay
  • Grabpay
  • iDEAL
  • Klarna (Beta)
  • Przelewy24
  • SEPA Direct Debit
  • Sofort
  • WeChat Pay (Beta)

In addition to the frictionless, smooth checkout experience, the latest Stripe Checkout version offers Strong Customer Authentication (SCA), multilingual support, checkout interface fluidity over various devices’ viewport, and configurable options to enable billing address collection, email receipts, and button customizations.

How to set up a Stripe one-time payment flow

Follow the below steps to set up a one-time payment flow with Stripe Checkout:

  1. Register with Stripe
  2. Generate and configure API keys
  3. Install necessary libraries to access the Stripe API
  4. Create client and server-side code to make payments
  5. Create a webhook endpoint to receive payment confirmation events, and save data into a database
  6. Show a payment confirmation page to customers

For a more detailed guide, please click here. If you would like to set up subscriptions with Stripe Checkout, please follow this comprehensive guide.

Stripe Checkout Display Configuration

Would you like to customize your Stripe Checkout page? No problem! You have full control over the look of your checkout page including colors and several brand settings. Your checkout page should reflect your brand, and with Stripe Checkout, customization is easy.

The Checkout settings page is where you can configure the options available on your Stripe Checkout page.

Here is a comprehensive list of options that you can easily configure:

  • Payment methods: Local payment methods such as iDeal, a Dutch payment method, has to be enabled on the Payment Methods page.
  • Logo/Image URL: Here you can set your URL pointing to an image of your product or brand. The recommended size is 128x128px, and supported file formats are .png, .gif, and .jpeg.
  • Submit Button Color: You can adjust the “Submit” button color in the Stripe Branding settings.
  • Submit Button Type: You have the option to change the text displayed on your “Submit” button. You can choose from “Pay”, “Book“, and “Donate”.
  • Require Billing Address: If enabled, Stripe Checkout will collect your customer’s billing address. If this option is not enabled, Stripe will only collect the billing address when necessary.
  • Require Shipping Address: If enabled, Stripe Checkout will collect your customer’s shipping address.

Stripe Checkout page is an eye-catching payment form designed and developed for desktop, tablet, and smartphones to meet your customers’ needs. By choosing Stripe Checkout, your customers would never have to go to an external payment page as everything happens on your site where they can securely enter their credit card details to complete the payment.

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