A “Buy Now” button is a payment button that you can use on your e-commerce websites and online stores to accept payments. It’s similar to other payment buttons; the difference is its call-to-action (CTA) button text, and it directly navigates customers to a checkout page.
Unlike “Add to Cart” buttons, “Buy Now” buttons creates faster checkout experience. “Add to Cart” buttons allow customers to continue shopping and add multiple items to their cart. On the other hans, a “Buy Now” button typically takes the customer directly to the checkout process for the specific item they are interested in purchasing.
“Buy Now” buttons reduces the number of steps a customer needs to take to complete their purchase, which can help reduce cart abandonment and increase conversion rates.
Although these buttons are commonly referred to as “Buy Now” buttons, you can customize the text to better align with your specific goals. For example, if you’re monetizing your WordPress site, you could change the text to “Support My Blog.” Similarly, if you’re accepting donations on your WordPress site, you could modify it to “Donate Now.”
“Buy Now” buttons are often prominently placed on product pages, landing pages, or even in marketing emails to capture the customer’s attention and encourage a quick purchase decision.
These buttons are usually designed to stand out, using bright colors and clear, concise text to attract clicks. The design aims to make it easy for customers to understand that they can make a quick purchase with a single click.
You might also like to read how to create single product website on WordPress.
Can you add a buy now button to a WordPress page?
A short answer is yes.
Many “Buy Now” buttons are integrated with payment systems like Stripe, or other payment gateways that allow you to accept payments through these payment gateways.
To create a WordPress site with a buy it now button, you need to then connect Stripe to your WordPress site. Some no-code solutions like WP Full Pay, which is payment plugin for WordPress makes this process easy.
With WP Full Pay version 7.0 and later, you no longer need to manually add Stripe API keys. Stripe Connect makes the integration process easy and allows you to connect your Stripe account directly through the WP Full Pay.
To create and embed “Buy Now” buttons to a WordPress page or post, you should use the hosted checkout forms. Here are the overview of the steps:
- You create a new form on WP Full Pay
- Upon creating the form, you select the “checkout form” from the layout options
- Next, you fill the details and set up the form settings
- After finalizing the form creation, you embed the button to a desired WordPress page or post
Depending on your business model, you can create payment forms with one-off or subscription payment types. Or, you can also create “Done now” button if you accept donations.
Here are step-by-step guide on how to create buy now (payment buttons) and embed to a WordPress content.
NOTE: Testing Stipe payments on WordPress with WP Full Pay is FREE for all users. You can download WP Full Pay here.