Link by Stripe – Boost conversions with one-click payments!

1 in 5 shoppers abandon their carts, and the reason is simple: users expect a seamless checkout experience, or they’ll go somewhere else. The good news? You can turn things around by adding Link by Stripe to your website.

Link by Stripe is a powerful payment feature of the payment gateway Stripe that helps to create a frictionless checkout experience for your buyers. In fact, businesses using Link have seen a rise in conversions of over 7% so far!

But what exactly is Link by Stripe, and how does it workWhat are the benefits of using it, and how can you add it to your site? In this guide, we’ll cover all your questions to help you get started!

Frictionless checkout experience: the backbone of online sales

No matter if you’re selling one-off products, donations, or running a subscription-based business, shopping cart abandonment is a frustrating and expensive problem for most organizations.

Learn how to accept donations on your WordPress site.

According to studies, almost 70% of customers abandon their carts, causing e-commerce merchants to lose a staggering $18 billion in yearly revenue!

The main cause?

Most of the time, it’s friction in the buyer’s journey.

27% of carts are dropped due to a long and complicated checkout process. Time-consuming registrations lose carts as well: 35% of transactions are not completed because the website requires the user to create an account before checking out.

While shoppers with low buying intent are tough to convert, you can save a significant chunk of your lost orders by optimizing your checkout.

Read more about 8 card abandonment reasons and how to solve them.

With its 6-second checkout process, that’s exactly where Link by Stripe lends you a helping hand!

Link by Stripe is a payment solution built by the payment service provider Stripe.
Link saves, encrypts, and autofills payment and shipping information for your customers, creating a speedy and friction-free checkout experience.

Once their data is saved, shoppers can make one-click payments on any of the tens of thousands of sites that have Link enabled – without ever needing to officially create an account on a site.

This has proven to increase conversion rates by over 7%!

The landing page of Link by Stripe.

Just in case you’re wondering: Link by Stripe is not to be confused with Payment Links which is a completely different Stripe product!

For Stripe Checkout and Payment Links users, Link by Stripe is already enabled on your site with no additional fees or integration work required. You can manage Link directly from the Dashboard.

With as little as enabling Link by Stripe on your site, you can dramatically reduce the number of cart abandonments and induce greater returns:

  • Link by Stripe makes the buyer’s journey 9 times faster, enabling your customers to check out in just 6 seconds!
  • Studies show that Link’s simple checkout flow creates a better user experience for returning buyers, with Link users purchasing 4 times more often compared to non-Link customers.
  • As a certified PCI Service Provider Level 1, Link by Stripe meets the most stringent level of certification available in the payments industry, allowing shoppers to rely on a secure checkout experience.
  • As a result, Link by Stripe increases conversion rates by over 7% for logged-in Link customers.

Link by Stripe makes your checkout process a breeze. Shoppers just need to follow these simple steps:

Step 1:

Buyers can sign up directly on the Link website to use one-click payments for future purchases:

Buyers can sign up for Link by Stripe directly on the Link website.

As another option, they can save their payment details and shipping address during checkout when they land on a Link-supported site (this can be yours or another site):

Buyers can save their payment details and shipping address during checkout when they land on a Link-supported site.

In this case, the login process takes place in a pop-up. The buyer’s email address and a login code sent in SMS are used for authentication:

If the buyer isn’t yet logged in to Link, the login process takes place in a pop-up.

Step 2:

Once the information is saved, Link by Stripe will autofill payment details for all future purchases, so customers can check out with a single click on Link-supported sites.

To do so, buyers just need to click on the “Link – Pay faster” green button displayed next to other payment options, such as Apple Pay or Google Pay, at the top of the checkout page:

On Link-supported sites, a "Link – Pay faster" green button is displayed at the top of the checkout page.

Step 3:

When the buyer uses Link by Stripe on a new site or new device, they’ll receive a one-time code via SMS to verify their identity and keep their payment information secure:

When shoppers use Link by Stripe on a new site or new device, they’ll receive a one-time code via SMS to verify their identity.

Secure your website
Although Link by Stripe verifies your customers and encrypts their data with leading encryption standards to keep every transaction secure, you can go the extra mile by applying our best practices on how to create secure forms and how to mitigate card testing attacks to hack-proof your website!

Step 4:

After the authentication succeeds, a confirmation dialog is displayed to approve the purchase:

For all future purchases on Link-supported sites, Link by Stripe autofills saved payment details so that customers can check out in a single click.

And that’s it! By clicking “Pay”, the single-click purchase is complete.

You can enable the Link payment method in the “Payments / Payment methods” section of the “Settings” page in the Stripe Dashboard:

You can enable the Link by Stripe payment method in the "Payments / Payment methods" section of the "Settings" page in the Stripe Dashboard.

Here, you can simply turn on Link in the “Wallets” category:

You can turn on Link by Stripe in the "Wallets" category in the Stripe Dashboard.

Once Link by Stripe is enabled, a short description will appear:

Once you turn on Link by Stripe in the Stripe Dashboard, a short description will appear.

Next, you can configure the Link payment method in the “Payments / Link settings” section of the “Settings” page in the Stripe Dashboard:

You can configure Link by Stripe in the "Payments / Link settings" section of the "Settings" page in the Stripe Dashboard.

Depending on which way you integrated Stripe on your site, you can configure whether Link should be offered as an option.

Accordingly, you can enable Link by Stripe in the Payment Request Button via a toggle:

You can enable Link by Stripe in the Payment Request Button via a toggle.

Enabling Link in Stripe Checkout works the same way:

You can enable Link by Stripe in Stripe Checkout via a toggle.

Finally, to configure Link in Payment Elements, you’ll need to visit the Payment Method Settings:

To configure Link by Stripe in Payment Elements, you’ll need to navigate to the Payment Method Settings.

Wrap-up

E-commerce merchants lose several billion dollars in sales revenue each year because of shopping cart abandonment. One of the main reasons is a complicated and time-consuming checkout experience.

While shoppers with low buying intent are difficult to convert, you can recover a notable part of your lost sales by enabling Link by Stripe on your website! Available to merchants using the payment service provider Stripe, this powerful tool allows your customers to check out quickly with autofilled address fields and stored cards. The result? A fast and frictionless checkout experience, increasing your conversion rates by over 7%!