Yes!
It’s totally possible to create a single product website with WordPress.
One product webshops are online stores that feature and sell a single product.
Creating a one-product store on WordPress is a strategic approach for businesses that want to focus all their efforts on selling a single item. This method can be highly effective, allowing you to target your audience more precisely and optimize the entire site for one specific product.
This strategy is often used by startups and niche markets. By focusing all your resources on a single product, you can build a strong brand, create a superior customer experience, and simplify your online business operations. There are numerous examples of successful one-product stores. For instance, companies that sell specialized gadgets, unique fashion items, or innovative health products often start with a single-product approach. These businesses can build a loyal customer base by providing an exceptional product and outstanding customer service.
Another example of creating a single-product strategy is for website monetization. For instance, if you run a blog on WordPress, you can monetize your site by offering your own merchandise to your readers.
Starting with a one-product store doesn’t mean you’re limited to just one product forever. It’s an excellent way to test the market and gather customer feedback. Once you’ve established a strong brand and customer base, you can consider expanding your product line or launching new products.
How to create a single product page in WordPress?
Creating a single product page in WordPress is an easy process: you just need to have a Stripe account and WP Full Pay plugin.
Here’s a detailed guide to help you set up your single product page in WordPress.
Step 1: Choose a nice theme that resonates with your branding
WordPress offers a variety of free and premium themes tailored for single product webshops.
Because you create a single product store, you don’t need to look for a complex theme for a online store with multi products. For this, look for a WordPress single product theme that is mobile-responsive and clean.
Make sure the theme you choose is has at least basic customization options.
Step 2: Create a product page
Decide where you want to add your product. You can either use the homepage or create a new page for showing your product.
Using the homepage for a single product webshop is ideal if your site’s main focus is the product.
- If you want to create a dedicated product page, go to your WordPress dashboard, navigate to Pages → Add New, and create a new page specifically for your product.
Step 3: Write a nice description and use product visuals
A compelling and optimized product page is not only crucial for growing traffic but also for increasing conversion rates.
A good product page should be:
- SEO-friendly: Optimized for search engines.
- Compelling: Use high-quality product images and descriptions.
- User-friendly: Offer an easy and smooth checkout experience.
- Trustworthy: Include trust seals to gain the trust of your customers.
Step 4: Install WP Full Pay plugin
To accept payments on your WordPress site, you’ll need to install WP Full Pay.
- Install the plugin: In your WordPress dashboard, go to Plugins → Add New. Search for “WP Full Pay,” install it, and activate the plugin.
- Setup: Follow the plugin’s setup instructions to connect WordPress to your Stripe account.
NOTE: You no longer need to manually add Stripe API keys with WP Full Pay version 7.0 and later. Stripe Connect makes the integration process easy and allows you to connect your Stripe account directly through the WP Full Pay.
You can download WP Full Pay plugin for free, create Stripe payment forms, and test Stripe transactions on your WordPress site.
Step 5: Create a product in Stripe
Before creating the payment form, you need to set up your product in Stripe. You can also enable payment methods supported by Stripe to give flexibility to your customers.
Learn how to enable/disable payment methods from Stripe dashboard.
- Log in to Stripe: Access your Stripe account.
- Add product: Go to the Products tab and click on Add product.
- Enter details: Fill in the product name, description, pricing, and upload product image that will be shown in the checkout form.
- Save: Click Save product.
Depending on your business model, you can choose either one-time or subscription billing, such as for ongoing product delivery.
Step 6: Create a payment form
Next, create a payment form in WP Full Pay.
- Navigate to WP Full Pay: In your WordPress dashboard, go to WP Full Pay → Forms.
- Add new form: Click on Add Form.
- Select form type: Choose the hosted checkout form option.
- Hosted checkout form option will redirect your customers to a secure Stripe checkout page where customers. If you want to show the form on the page and have space for that, you can choose inline checkout form type.
- Configure: Link the form to the product you created in Stripe and customize it as needed.
- Set thank you page: if you don’t have one, go to your WordPress dashboard, navigate to Pages → Add New to create a thank you page. Then on the form settings set the page to show after a successful product purchase.
- Save: Save your form.
Step 7: Embed the checkout
Finally, embed the checkout form on your product page.
- Copy shortcode: After creating the form, copy the shortcode provided by WP Full Pay on the Forms page.
- Embed: Edit your product page and paste the shortcode where you want the payment form to appear.
- Publish: Save and publish your page.
By following these steps, you can effectively create a single product store on WordPress without WooCommerce.